How a Simple BOGO Promo Generated $39K…So Far

Sales & Marketing
Written By Lynsey Taulbee

On May 17th, I launched a promotion: Buy 3 peony roots, get a Sarah Bernhardt root free. That offer is still active, but since I’m now running low on Sarah Bernhardt and want to move the remaining varieties, I’ve since tweaked it: Buy 3 roots, get your 4th free. Both follow the same structure—clear, simple, and designed to encourage customers to add more to their cart.

And here’s what’s happened so far:

Lynsey Taulbee
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