You get the business off the ground. You make some money. You see the potential… but no matter what you try, you can’t seem to break past your current income level.

Whether you’re trying to go from $3,000 to $15,000 or from $40,000 to that magical $100,000, the frustration feels the same.

You’re working hard. You’re doing the things. And still… you feel stuck. Most growers hit this point eventually. And the truth is, this won’t be the last time you feel this way. Every new level of growth comes with its own plateau.

And it’s not because you’re doing it wrong. It’s because you’ve outgrown the way you’re currently doing things.

Here’s what I’ve learned after building my own farm and watching hundreds of others do the same:

You fell in love with growing flowers.

Maybe it started as a backyard project, a way to get your hands in the soil and bring some beauty into your life. And now—after a season of blooms and more bouquets than your kitchen table can hold—you’re wondering if you could actually sell a few.

But then the question hits: What in the world do I charge?

Whether you’re testing the waters with a few weekend sales or dreaming of turning this into something bigger, pricing is often the thing that stops growers in their tracks. You don’t want to overcharge. You don’t want to undercharge. And you definitely don’t want to look like you don’t know what you’re doing.

You’re not alone. This is the sticking point for so many flower lovers who are ready to take the next step.

The problem isn’t your flowers. It’s the stories (aka lies) you’re telling yourself.

If you’ve been following me for a while, you may know that I’m a huge advocate of feedback. It’s so valuable to help create trust with your customers and build a successful business. If you follow me on Instagram, you’ll see that I include polls, questions, and other interactive posts in my story frequently. Why? Because I love hearing my followers' opinions, questions, and thoughts.

I always feel like a sham when I share my growing techniques because I don’t follow the textbook. And let’s be honest - there is an imaginary flower farming textbook, or should I say BIBLE? I’m just going to say it…I think a lot of what is shared in this imaginary bible is over the top. Or maybe just too extreme for my laid-back style. I mean, a fish tank bubbler for soaking ranunculus!?!