If you follow me on Instagram, you’ve probably seen me refer to my peony field as “My husband’s retirement gig.” Let me explain why.

Once a peony is established—which takes years—a single plant can produce more than 50 blooms a year. Let’s be incredibly, uber conservative and say that you harvest 15 stems per plant each season and charge a low price of $4 per stem. This would mean each plant would bring in $60 in sales per year.

It was mid-May and the last of our tulip crop had just left the farm. I finally had a chance to breathe and check on the peony field. Much to my surprise, Clair de Lune, our first peony to bloom, was starting to pop.

When I saw those soft yellow flowers, it hit me—why am I working so dang hard growing ALL the flowers when peonies bloom beautifully with minimal effort?

Peonies are the big, showy stars of the late-spring/early-summer garden. When the growing season transitions away from spring annuals and there’s a lull before summer annuals get going, peonies take center stage. While their show is short lived, they definitely make sure to make a statement while they’re around.

We are often bewildered with how to grow ranunculus. But once you understand their preferred conditions and what temperatures they can tolerate, it’s simpler than what you might think!

Peonies are the dreamy, fluffy stars of the early summer garden and a favorite for so many flower lovers. If there’s anyone who says they don’t absolutely adore them, I’m not sure I could ever believe them! In fact, they’re one of the few types of flowers I grow on my flower farm today.

So it makes perfect sense that many people anxiously await peony bloom time each year. Whether you’re a flower farmer interested in adding peonies to your flower farm or you’re a gardener wanting to add some of these beauties to your space, this resource will help you understand where and when peonies grow and bloom.

You’ve been bitten by the flower farming bug and are ready to dip your toes in the soil. But what the heck do you grow? The options are overwhelming and the pretty seed catalogs just keep coming!

Your goal is simple - you want to grow a good mix of easy to grow flowers that will allow you to make gorgeous bouquets. But how many do you plant? How do you divvy up the field? Should you grow just as much Statice as you grow Zinnias? The questions just keep coming.

You’ve crafted a profit plan to guide your business towards profitability in the coming season. But what if the numbers aren't as encouraging as you hoped? Maybe your profit margins are slimmer than expected, or the overall profit just doesn't meet your goals. Don't worry! There are ways to turn this around.

If you were to ask me about my profit plan in year one, I would have told you it was to sell as many flowers as I could. THAT was my profit plan! Sound familiar? If so, you aren’t alone. As flower farmers, our passion for growing flowers and spreading joy is often the driving force behind our work, not the profits. But if you want to transform this passion into a sustainable business, you gotta have a plan.

The holiday season is a time where many of us take extra care to show gratitude to others. And of course, while it’s great to do this in your personal life, there’s also an opportunity to do it through your flower farming business. By showing appreciation and gratitude to your customers, you have the opportunity to strengthen your relationships. And what better time to prioritize customer appreciation than the holidays?

Here are six ways how to show customer appreciation during the holiday season:

We all know that the holiday season brings joy and cheer, but for flower farmers, it also poses a unique challenge—how can we take advantage of the holiday sales season when there’s not much growing on the flower farm?

Late November is a time of shopping frenzy and fantastic deals. From Black Friday to Small Business Saturday, this time of year is an awesome opportunity for you to get in on the action.

Now, you might be thinking: How do I take advantage of Black Friday as a flower farmer when nothing is blooming this time of year?

Let me tell you: That’s okay and don’t let that stop you!

In this blog post, I'll give you five tips to make the most of Black Friday and holiday shopping so you can help create consistent income for your flower farming business year round.

Today, I want to talk to you about something that is often overlooked but incredibly important for the success of your flower farming business: your personal brand. In this blog, we'll explore what a personal brand is, why you need one, and how it can benefit your flower farming venture. I'll also provide you with some actionable steps to help you create and put your personal brand into action.

You've always loved growing flowers. You love the way they look, the way they smell, and the way they make people feel. And now, you're ready to take your love of flowers to the next level by starting your own flower business.

So you found the space to grow, amended and prepared the soil, and decided what to grow. But now what? Where do you find your customers? How do you keep your income consistent? And how do you maintain a work/life balance?

The truth is, becoming a flower farmer is much more than just knowing how to grow and cut flowers. It's also about being an entrepreneur. You need to know how to market your business, sell your flowers, and manage your finances—and your time.

So, you've decided to start a flower farm—that’s exciting! As you start taking the first steps towards making your love for flowers as a full-time business, it won’t take you long to run into this million dollar question: How many flowers should I grow on my flower farm?

Like most big questions like this, I’m sorry to say that there isn’t a cut and dry answer. The number of flowers that’s right for you depends on a variety of factors—and some of those factors are out of your control.

But while there is no magic formula to tell you exactly how many flowers you should grow, I want to help give you the information you need to help make the best decision for you.

One of the ultimate late-summer/early-fall showstoppers on the flower farm is the dahlia. Dahlias are loved by flower growers and flower buyers alike because of the huge variety of colors, shapes, and sizes they come in.

Hello to all the budding flower enthusiasts and aspiring flower farmers out there! Imagine a field filled with rows of vibrant dahlias in full bloom – a result of your dedication and hard work. If you're ready to step into the world of flower farming, dahlias provide an excellent starting point. The choice of varieties, however, can significantly impact your first season.

Dreaming up and planning your roadside flower stand design is one of the most fun parts of being a flower grower and seller. If you’re already a flower farmer then you already know that it’s a lot less glamorous than social media makes it look. But your roadside stand really can be one of the Instagram- or Pinterest-worthy things on your flower farm.

So you’re scrolling through Pinterest and seeing dreamy roadside stands packed full of beautiful blooms and the healthiest looking produce. And you start getting your own roadside stand ideas and imagining how to design your own.

Sound familiar?

Roadside stands can be a great, convenient way to sell your flowers on your terms. But maybe you don’t know where to start. Or maybe you already have a roadside stand, but it’s not the Pinterest-worthy stand attracting customer after customer.

This guide is meant to help you understand how to open a flower stand and ensure you’ve checked off all the boxes before opening for business.

I recently placed our fall bulb and corm order for our flower farm. I was looking to try a few new varieties of ranunculus and discovered Cloni ranunculus. When I saw the price of just one corm, my first reaction was…

They must be the most gorgeous ranunculus!

Dang, I need to see what these ranunculus are all about!

Picture this—it’s a sunny day and your flower stand is brimming with colorful blooms. Customers are stopping by to grab some for themselves while you’re working out running errands. You stop back at the end of the day and find your flowers gone but your cash box and online bank account don’t add up. Someone took flowers without paying for them.

Flower subscriptions are a great way for flower farmers to generate income, build a loyal customer base, and grow their business. Learn more about how flower subscriptions can work for you and your flower farm.