BEHIND MUDDY DOORS
Behind Muddy Doors is a behind-the-scenes look at building a profitable, specialty flower farm. As a trusted leader in flower sales and marketing, I’m pulling back the curtain to share the exact strategies I’m using in real time—what’s working, what isn’t, and why. You’ll get real results, hard-won lessons, and the kind of insights that don’t make it into free content. This is where expertise meets execution—so you can learn, apply, and grow a stronger, more profitable business of your own.
The Big Mistake I Made Planting Peonies (And What I’d Do Now)
Imagine this:
You ask me what flowers I’m growing in my cut flower garden and I start rattling off the list…
Tulips, daffodils, ranunculus, anemones, hellebores, hyacinths, allium, muscari, euphorbia, sweet peas, stock, peonies, snapdragons, campanula, larkspur, delphinium, nigella, sweet William, yarrow, feverfew, foxglove, zinnia, sunflowers, celosia, atriplex, marigolds, cosmos, scabiosa, amaranth, rudbeckia, lisianthus, statice, dusty miller, eucalyptus, bupleurum, lemon basil, mint, bunny tails, scented geranium, raspberry leaves, goldenrod, dill, dahlias, chrysanthemums, ageratum, gomphrena, verbena, globe thistle, sedum, ornamental kale, strawflower, ammobium, sweet Annie, statice and Chinese lantern…
And your response is probably: “Holy shit. That’s a lot.”
And it is.
Ironically, it’s also the number of peony varieties I grow in my main field: 56. Looking back, I wish I hadn’t done that. If I could rip them all out and start over, I’d…