Selling Subscriptions: Inside the Week I Opened the Cart (3 of 4)

If you’ve been following this series, we’ve already covered how I picked my launch date and how I built buzz leading up to it. By this point, my audience was warmed up, excited, and ready for the doors to open.

When they finally do, that kicks off what’s known as the “open cart” phase—which is just a fancy way of saying your subscriptions are now officially available for purchase.

But here’s the key: