Dreaming up and planning your roadside flower stand design is one of the most fun parts of being a flower grower and seller. If you’re already a flower farmer then you already know that it’s a lot less glamorous than social media makes it look. But your roadside stand really can be one of the Instagram- or Pinterest-worthy things on your flower farm.

You’ve seen the Pinterest-perfect roadside stands — a table filled with jars of wildflowers, baskets of fresh produce, bundles of herbs, maybe even homemade cookies or farm-fresh eggs. It looks charming, simple, and… doable.

And maybe you’re thinking: I could do that.

Roadside stands can be a great way to sell what you grow or make on your terms — whether it’s flowers, honey, baked goods, or veggies. But before you throw up a pop-up tent or prop a cooler by the road, there are a few key things to think through.

This guide walks you through the essentials of setting up a roadside stand — from location to pricing to permits — so you can start off right and build something that actually works.

Picture this—it’s a sunny day and your flower stand is brimming with colorful blooms. Customers are stopping by to grab some for themselves while you’re working out running errands. You stop back at the end of the day and find your flowers gone but your cash box and online bank account don’t add up. Someone took flowers without paying for them.