NEW & STRUGGLING FLOWER FARMERS:
If you can’t sell your flowers,
you’ll never make the income you desire.
Sales are the missing piece that makes all your hard work finally pay off.
Learn how to price, market, and sell your flowers in just 6 weeks so you can consistently move your blooms and generate the income you’ve been working for.
Sound Familiar?
DOES THIS
“This year was a great first year in growing, but I didn’t make a penny.”
“I’m in my third year of flower growing and feel burnt out with the amount of time and energy I’m putting in and little to no profit.”
“It’s the end of my first season. I didn’t do as good as I was hoping. My biggest struggle is marketing and pricing.”
“I spent the last two years practicing and giving flowers away. I’m ready to sell now.”
“I’m not good at selling and marketing and I struggle to put myself out there.”
“I am finishing up my first year selling cut flowers. Produced more than I sold. Gave a lot away...”
If you found yourself shaking your head, you’re in the right place.
Most flower farmers start out just like this — armloads of flowers, but unsure how to turn those blooms into income. Let’s talk about why that happens.
The Truth About
Building a Cut Flower Business
Growing cut flowers alone is a full-time job.
From planning the field and sowing seeds to battling pests and harvesting flowers, you pour your time and energy into the part you love most…getting your hands in the soil and watching tiny seeds turn into armloads of flowers.
So when it finally comes time to sell, you’re exhausted from the fieldwork and fall back on what I call ‘hope marketing.’
Which one sounds most like you?
You post a pretty picture on social and hope people see it.
You show up at market and hope people stop at your booth.
You set bouquets at the end of your driveway and hope they sell themselves.
The result? Unsold bouquets and slow sales. And that leaves you feeling deflated and questioning if you’re really cut out for this.
And I get it. You didn’t start this gig because you wanted to be in sales. You started because flowers make you feel alive. But after endless hours in the field, the last thing you want to do is sit down and figure out how you’re going to sell them.
But deep down, you know “hope marketing” isn’t working. And wishing your bouquets would sell themselves will not take you where you want to go.
The hard truth is that if you never figure out the sales and marketing piece, you’ll never bring your business vision to life. And all the time, hard work and money spent will be for nothing.
Here’s what will…
Building systems that quietly convert strangers into customers is the most sustainable way to grow your sales.
The successful farms that look like they’re effortlessly selling out every weekend aren’t relying on hope, luck or the latest Instagram trend.
They have systems.
Systems that do the heavy lifting behind the scenes, growing their customer base, building trust, and turning interest into sales that keep customers coming back for more, even while they’re out in the field doing what they love.
The Good News…
You Can Put These Same Systems to Work in Your Business
Even if you’re not tech-savvy.
Even if you don’t have a marketing degree.
Even if you despise social media.
Even if you have no idea where to start.
Imagine lines like this!
Imagine lines like this!
I’m sharing the exact strategies I use to create a buzz around my farm, ridiculous demand for my flowers and an incredibly loyal customer base. Or in other words, what I do to get customers to drive past grocery stores to the outskirts of town, down a pothole-riddled dirt road to wait in lines like this to buy bouquets from my flower stand!
You’ve spent so much time growing the flowers — your business should give you the freedom to actually stop and smell them.
IN OTHER WORDS… YOU DESERVE:
A business that doesn’t require you to hustle 24/7 to stay afloat.
A marketing system that brings in sales while you’re in the field.
A business you actually enjoy and look forward to showing up for each day.
The confidence to sell your flowers without second-guessing yourself.
So, if you’re ready to…
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Build a community of loyal, raving fans that show up consistently instead of always looking for your next customer.
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Turn your passion for gardening into income, not just an expensive, time-consuming hobby.
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Charge prices that reflect the time you put in—without worrying if people will pay them.
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Create a marketing system that works for you so you’re not stuck on the social media hamster wheel.
THEN MUDDY BUSINESS IS EXACTLY WHAT YOU NEED.
Introducing…
Muddy Business
A comprehensive, self-paced online sales and marketing course for flower growers like you who want to learn how to strategically price, market, and sell your flowers, so you can turn your hobby of growing cut flowers into your profitable flower business.
Mackenzie + Kayti | Fishers Flower Farm
“Thanks to your amazing business course I brought in around $50,000 in year one! You've literally helped me build a $50,000 business in one year. Our biggest win was over 80 subscriptions this year.”
Here’s Your Roadmap
Discover the journey that turns a stranger into a paying customer so you’re not just putting bouquets out and hoping they sell
Understand what truly drives people to buy your flowers (and it’s not what you think) so you can speak to what customers actually want
Get clear on your ideal customers instead of wasting energy trying to sell to everyone
Learn how to use free content to build trust and turn strangers into paying customers
Module One: Build Your Marketing Foundation
Find out if there’s a market for your flowers so you don’t waste time (or money) growing something no one buys
Discover how to create a simple first product so you can gather feedback, improve quickly, and keep costs low
Learn how to package your flowers into an offer that feels like an easy “yes” for customers
Module Two: Create Products People Want to Buy
Phase Three: Price your Flowers to Fit Your Brand & Your Market
Uncover the common pricing myths that keep flower farmers stuck so you can stop undercharging and price your flowers with confidence
Discover the hidden marketing power behind your prices so they attract the right customers and support a profitable, sustainable business
Learn what to expect when buying from a wholesaler so you’re prepared, confident, and never blindsided
Get a behind-the-scenes look at pricing on my own farm so you can see exactly how it works in real life
PLUS: Access practical tools like a bouquet pricing calculator, a list of wholesalers, and a cut flower price list (your industry standards, simplified)
Discover why email marketing is the most powerful way to stay connected with your customers and sell more flowers
Learn how to choose the right email service provider so you can get started without the overwhelm
Create a simple freebie that turns casual visitors into subscribers who want to hear from you
Unlock the step-by-step process of building your email list so you always have a steady stream of customers to sell to
Uncover the secret to writing newsletters your community looks forward to—so they stay engaged and ready to buy
Module Four: Skip the Algorithm & Use Email Marketing as Your Direct Line of Communication with Customers
Module Five: Sales Made Simple (So It Never Feels Salesy)
Overcome your fear of selling so you can share your flowers with confidence—without ever feeling pushy or salesy
Understand the psychology behind sales so you know exactly what makes customers excited to buy
Get a proven formula for writing sales messages so you never wonder what to say (or how to say it)
Learn simple copywriting skills that make your words connect, engage, and sell
Module Six: Stand Out From the Competition With a Farm Customers Love
Show your personality in your business so your farm is memorable and customers choose you over the competition
Learn how to use storytelling to make customers feel understood and connected to your farm
Uncover how to create a customer experience that keeps customers coming back again and again
WHEN YOU JOIN, YOU’LL ALSO UNLOCK THE
Muddy Business Extras
⁕ Unlimited lifetime access to all course content and future updates
⁕ Membership into an intimate community of growers to learn from and connect with
⁕ You can submit questions any time for personalized answers
⁕ 50% off peony roots and ranunculus + anemone corms
⁕ A workbook with flower farming examples you can implement immediately
Sheri | Hoofprint Farm
“I have doubled my sales every year. But more importantly, you gave me the confidence to put myself out there.”
“Muddy Business is a MUST for any flower farmer who wants to go into farming full time. It gives you the framework to set up for success. It still takes time and dedication to grow your business but Muddy business offers the tools to get there. Lynsey pours her heart into the course and is supportive the whole way. She’s a teacher at heart and continues to add to the content library all the time. I constantly go back and watch sections I feel stuck in.”
A single season of wasted flowers costs far more than this program ever will.
I know how tempting it is to grab the $20/month membership or the $97 mini-course—something quick, cheap, and promising to fix everything. But here’s the truth: those options give you tactics, not strategy. They might help you in the moment, but they won’t connect the dots. They won’t give you a full system to follow.
That’s the difference with Muddy Business. This isn’t a collection of tips. It’s the complete roadmap to marketing and selling your flowers. A step-by-step strategy designed for growers, by a grower, so you can stop piecing things together and finally build the business you envision.
It’s the skillset that pays you back for years to come. And when you weigh it against the cost of wasted flowers, lost time, and years of trial and error, the investment in Muddy Business becomes the obvious choice.
Select the plan that works best for you…
6 Installments of
$297
✔️ Six core course modules
✔️All course bonus resources
✔️ 1:1 access to Lynsey for questions + support
✔️ 100+ flower farming specific examples
✔️ Lifetime access + all future updates
Best Value
1 Installment of
$1,697
✔️ Six core course modules
✔️All course bonus resources
✔️ 1:1 access to Lynsey for questions + support
✔️ 100+ flower farming specific examples
✔️ Lifetime access + all future updates
*Option for extended payment plans with Klarna or Afterpay
Your Investment is Backed by Our 30-Day Guarantee
In the event that you decide your purchase was not the right decision for you or your business, within 30 days of purchase, contact my support team at hello@lynseytaulbee.com and let us know you’d like a refund.
There are no strings attached, no forms to fill out, nothing to prove and no questions.
Bonuses Designed to Help Your Cut Flower Business Flourish
BUSINESS BONUS!
Mini Course: How To Set Up Your Business Legitimately
Learn the 10 essential building blocks to turn your hobby of growing cut flowers into a legal business entity. With this mini-course you can turn an otherwise overwhelming to-do into easy one step at a time, one lesson at a time tasks. If your business is already up and running, consider this a checklist to make sure you are set up correctly and your assets are protected.
TRAFFIC BONUS!
The Flower Farmer Playbook For Finding More Customers
Your must-have guide to growing your customer base, tailored specifically for cut flower growers. In this 75+ page resource, you’ll uncover over 30 strategies to drive traffic, fill your sales funnel, and ultimately boost sales.
INSTAGRAM BONUS!
Must-Have Instagram Automations for Flower Farmers
Make Instagram your #1 employee & maximize the time you spend on social with this guide that includes three detailed automations designed specifically for cut flower growers. Learn how to turn social media into a tool that builds your email list, increases bouquet sales, and guides people to purchase.
INCOME BONUS!
7 Ways To Generate Income Year-Round
Just because you sell flowers 6 months of the year doesn't mean you have to be broke for the other 6 months. Utilize 7 income streams to turn your seasonal business into a machine that produces income year-round.
PRICING BONUS!
In-Depth Price List & Bouquet Pricing Calculator
Take the guesswork out of pricing your flowers with a price list and bouquet pricing calculator. Finally, you can stop wondering if you are charging enough and feel confident in your prices.
Proven Strategies. Real Life Results.
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Lynsey covers everything you need to know to have a successful foundation and start on the right foot with your business. Anyone starting a business should take Muddy Business.
Ashley | Vail Family Farm
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The Muddy business program was exactly what my business needed for some solid growth. Everything I did this past season was a goal, in a notebook full of ideas. Anyway, thank you for helping me gain the confidence my business needed for growth.
Lisa | Red Barn Blooms
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Thanks to you and Muddy Business, R&R Acres is doubling production next year and on track for success. Dreams coming true over here!
Katie | R & R Acres
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The investment is worth it. Money and time. It really was a path to the understanding of how to set up a small business. Investing in a solid foundation is beyond helpful to securing the building of a business. Best decision I have made.
Danielle | Nested Acres Flower Farm
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I didn’t know how much I needed Muddy Business. I just knew I needed help turning my hobby into a business that generated revenue. I decided to invest in myself by taking Muddy Business and it was truly life changing. My business is doing fantastic and has grown so much.
Reyna | Blooms on Lincoln Avenue
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I am now entering my forth season and realizing growing is the easy part. Selling and marketing your product/business is the hard part and the most important part. You have given me the confidence and tools to improve my business.
Jessica | Ferris Farm Flowers
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I’ve had 13 orders this morning and I’ve sold almost $1,000 in tubers. Last year I couldn’t give them away. I’m overwhelmed and so thankful for your free courses and Muddy Business. I’m finally putting the pieces together.
Jenna | Taylor’d Bakes & Blooms
Select the plan that works best for you…
6 Installments of
$297
✔️ Six core course modules
✔️All course bonus resources
✔️ 1:1 access to Lynsey for questions + support
✔️ 100+ flower farming specific examples
✔️ Lifetime access + all future updates
Best Value
1 Installment of
$1,697
✔️ Six core course modules
✔️All course bonus resources
✔️ 1:1 access to Lynsey for questions + support
✔️ 100+ flower farming specific examples
✔️ Lifetime access + all future updates
*Option for extended payment plans with Klarna or Afterpay
MEET YOUR FLOWER FARMER TURNED FLOWER BUSINESS SALES MENTOR
Hey, I’m Lynsey — and I don’t want you to spend another season hoping buyers show up, giving away flowers, second-guessing your prices, or relying on the algorithm to find customers.
Because I’ve built a multiple 6-figure cut-flower business from the ground up, taught thousands of students how to successfully grow their business and spent 10 years in the small business department at the IRS, it’s safe to say I know what it takes to build a profitable business.
And in this course, I’m not gatekeeping a single thing — I’m sharing my exact playbook to lead you to success, so you can sell with confidence, and stop “throwing seeds” in your marketing.
Muddy Business gives you the strategy, structure, and confidence to turn your passion for flowers into real income.
Because at the end of the day, growing flowers is only part of the equation. The difference between a struggling flower business and a thriving one isn’t more flowers — it’s knowing how to price, market, and sell them.
You’ve already put in the hard work to grow something beautiful. Now it’s time to build the foundation that makes it sustainable, profitable, and fulfilling, so you can spend less time worrying about sales and more time doing what you love.
RIGHT FOR YOU IF YOU:
✔️ Want to sell your flowers with confidence, instead of simply hoping people will show up
✔️ Have been wanting to turn your flower passion into profit
✔️ Can’t wait to learn my exact strategies for selling out every season
✔️ Don’t want any more slow sales or wasted stems
NOT RIGHT FOR YOU IF YOU:
✖️ Think that flower farming is an easy, get-rich-quick business that requires no work or effort on your part
✖️ You’re looking for a growing course — Muddy Business teaches you about marketing, pricing, and sales
✖️ Aren’t looking to learn how to grow a successful cut flower business
At this point, you’ve got two choices.
You can keep going the way you are now—DIYing your marketing by trying the latest tactic you heard on a podcast, spotted in a Facebook group, or saw trending online. Stringing random tactics together and hoping they’ll somehow lead to more sales.
Or you can try something different.
You can implement a proven system that connects the dots, eliminates the guesswork, and shows you how to consistently turn your flowers into sales. A strategy that’s been tested in real flower businesses, so you don’t have to waste another season figuring it out on your own.
The choice is yours.
If you’re ready to stop throwing random ‘marketing spaghetti’ at the wall and finally follow a proven strategy that gets results, click below to join Muddy Business today.
Stephanie | West Seattle Flower Farm
“Muddy Business taught me how to be a confident and successful entrepreneur. Save yourself the heartache, the mistakes and a bunch of time trying to learn how to sell and market by yourself. Muddy Business is the best investment you can make in yourself and your business.”
Select the plan that works best for you…
6 Installments of
$297
✔️ Six core course modules
✔️All course bonus resources
✔️ 1:1 access to Lynsey for questions + support
✔️ 100+ flower farming specific examples
✔️ Lifetime access + all future updates
Best Value
1 Installment of
$1,697
✔️ Six core course modules
✔️All course bonus resources
✔️ 1:1 access to Lynsey for questions + support
✔️ 100+ flower farming specific examples
✔️ Lifetime access + all future updates
*Option for extended payment plans with Klarna or Afterpay
Your Most Popular Questions, ANSWERED
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No, this is not a growing course. Muddy Business shows you how to market and sell your flowers.
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Yes—honestly, this is the perfect time to join. Muddy Business gives you the step-by-step strategy to start on the right foot, instead of guessing your way through and hoping it works. You’ll learn how to create your first product, make sure there’s demand for it, and then price, position, and sell it with confidence. Why wait until you’re stuck to figure this out?
Starting now means you can avoid the trial and error, build with intention, and set yourself up for a business that works from day one.
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Good news — you don’t have to lip-sync on Instagram to sell flowers.
While social media can be a great marketing tool, it’s not the only way to spread the word about your flowers. Muddy Business covers over 30 strategies to attract customers.
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Forever! You get lifetime access, including all future updates—so you can go at your own pace and revisit the material whenever you need.
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That’s great! But if you’re still struggling with inconsistent sales, then Muddy Business is the missing piece. Unlike generic business courses, this course is built specifically for flower farmers—so every strategy is tailored to selling cut flowers successfully.
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Sure, you can. But how many seasons are you willing to waste?
Most flower farmers try to piece things together with YouTube videos, trial-and-error pricing, and throwing random marketing ideas at the wall. And after a season or two of slow sales, they realize it’s not working.
With Muddy Business, you don’t have to guess. You get a proven system that eliminates the frustration, guesswork, and wasted time—so you can start selling with confidence, now.
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As a member of Muddy Business, I want you to know that I’ve got you covered! There are 2 simple ways to get the support and feedback you need.
The Private (Members-Only) Facebook Group: This is your built-in community of flower farmers who get it. It’s the place to ask questions, get feedback, and connect with others who are working through the same challenges you are.
Direct Access to Me (Lynsey): Your success is my #1 priority. I’m inside the Facebook group answering questions and giving feedback, and you can always reach me by email too. You’ll never be left without guidance or support.