BEHIND MUDDY DOORS
Behind Muddy Doors is a behind-the-scenes look at building a profitable, specialty flower farm. As a trusted leader in flower sales and marketing, I’m pulling back the curtain to share the exact strategies I’m using in real time—what’s working, what isn’t, and why. You’ll get real results, hard-won lessons, and the kind of insights that don’t make it into free content. This is where expertise meets execution—so you can learn, apply, and grow a stronger, more profitable business of your own.
How I Prepare for Peony Season as a One-Woman Show
Peony season is wild.
It’s beautiful, yes — but also short, intense, and packed with fast-moving parts. If you wait until the blooms are cracking open to get organized, you’re already behind.
That’s why this year, I’m preparing as much as possible before the first stems are ready — not just because I’m a one-woman show, but because planning ahead is the only way to survive the chaos and make sure I’m ready to serve my customers well.
Here’s a behind-the-scenes look at what I’ve been working on to get ready for this season: