BEHIND MUDDY DOORS
Behind Muddy Doors is a behind-the-scenes look at building a profitable, specialty flower farm. As a trusted leader in flower sales and marketing, I’m pulling back the curtain to share the exact strategies I’m using in real time—what’s working, what isn’t, and why. You’ll get real results, hard-won lessons, and the kind of insights that don’t make it into free content. This is where expertise meets execution—so you can learn, apply, and grow a stronger, more profitable business of your own.
Shipping Peonies: What I Learned, What Worked, and What I’ll Do Differently
Shipping flowers is a hot topic in our flower-growing world—and let’s be honest, it often feels like one of the most closely guarded secrets.
This season, I decided to figure it out for myself.
Well—technically, I dipped my toe in last season with a few shipped boxes. But this year, I went bigger: 10 subscriptions shipped across the U.S., totaling 30 boxes.
And I definitely learned a LOT.